Consumer Opinions Matter – The Social Proof Era
By Heidi Springstube 06/28/16 A Product Purchasing Journey Let me start out by taking you through a scenario. Imagine you are a photographer and you need a new camera. The one you are currently using is fine, but hey it’s time for an upgrade. You aren’t exactly sure which …Continue Reading
Managing Your Online Reputation by Asking for Reviews
01/12/16 In today’s digital marketplace, reputation plays a central role in the consumer decision making process. 70-90% of a buyer’s journey is completed before engaging with a vendor.1 This is because consumers are cautious. They search through tons of content – researching both the product and the provider in order to …Continue Reading
The 10 BEST Tips for Using Google+ & Yelp Review Guides to Increase the Number of Your Reviews!
by Christopher Hytry Derrington 01/07/2016 1. Link from your company’s website directly to your Google+ and/or Yelp page. If you do not have review pages set up, you will have to create them and have the links added to your website. Ask your IT person to add them if you …Continue Reading