by Christopher Hytry Derrington
1. Link from your company’s website directly to your Google+ and/or Yelp page. If you do not have review pages set up, you will have to create them and have the links added to your website. Ask your IT person to add them if you need help.
2. Add links to your Brand My Email™ eStationery™ from your Google+ and/or Yelp pages. The links will be noticed by your prospects and clients in the daily volume of emails. If you do not have these links, contact Brand My Message to have added.
3. Give an electronic or paper copy of each of your Google+ and/or Yelp Review Guides to every new client as part of their new client onboarding materials. These guides, customized for your company by Brand My Message™, show your new clients step-by-step instructions for leaving your business a review on Google+ and/or Yelp.
4. Train and coach your customer service reps, receptionist, etc. to encourage clients who have stopped by your company and who haven’t left a review, to do so. Subtle reminders over time add up, and ultimately lead to action.
5. Add a sign or table tent to your desks asking for reviews. While customers sit and wait while receiving your excellent service, they could use their cell phone to leave a review. Strike while the anvil is hot!
6. Link from your emailed company newsletters. Embed clickable links in fun to look at graphics.
7. Use an email follow-up after a new sale with a prompt for your client to review your business. The email should come from the business owner or upper management.
8. Use a follow-up email after select service transactions with a prompt for your client to review your agency. The email should come from the business owner, upper management, or the CSR that processed the transaction.
9. Use an email follow-up after the end of a product delivery or service provided with a prompt for your client to review your company. The email should come from the business owner, upper management, or the CSR that assisted the client throughout the claim.
10. Ask on social media such as Facebook. Ask with something fun and light like, “We’d love to hear from you!” or “If you are happy with our service, please leave us a review on Google and Yelp!”
There is no catch-all method for attracting more online reviews of your company. Including a combination of the methods listed above, and any others you can come up with, will pay reviews dividends.
(Do you have a method that you would like to share with your peers? Please email to us and we will add to this list.)