What is Email Branding?
by Heidi Springstube 03/31/2016 While reaching out in conversations, I occasionally get the opportunity to talk to our customers and/or friends and family about email branding. When I recently spoke to a potential customer she fired back at me, “What the heck is email branding?” I was taken aback by …
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Consumer Opinions Matter – The Social Proof Era
By Heidi Springstube 06/28/16 A Product Purchasing Journey Let me start out by taking you through a scenario. Imagine you are a photographer and you need a new camera. The one you are currently using is fine, but hey it’s time for an upgrade. You aren’t exactly sure which …
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6 Essential Elements for Perfecting your Email Signature
by Heidi Springstube Your email signature is an extension of a handshake. It’s a “how do you do” of sorts. Many people see your signature for the first time in an email and that is the first impression you are giving them of you and your company. You are telling …
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3 Departments That NEED to Promote Using Emailing Signatures
Email is not going anywhere. It remains the most popular means of communication for businesses both within the company and when contacting customers. This is why it is important to look at every email as an opportunity to increase your brand’s reach. Your email signature is your last impression, but …
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Anatomy of a Killer Email
The average office worker is in contact with roughly 121 emails a day. This is a crazy amount! How are you supposed to make sure yours does not get lost in the shuffle? Create a killer email. Produce an irresistible piece of information that appeals to your target audience. This …
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How to Use Your Email Signature as a Sales Tool
Email remains the most effective means of communication for businesses. Odds are your business sends upwards of hundreds of emails a day to current clients, potential clients, vendors and other various contacts. Did you know you could turn each of these emails into your own personal sales tool? Here’s how! …
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The WORST Signatures I’ve Ever Seen, Don’t Let Yours be One
by Heidi Springstube Let me start by telling you that we are in a business that deals with, creates, and turns around email signatures on a daily basis….so we have the experience for guidance. I work in our Design Center where I customize everything! I take your signature line for …
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