Top 10 Email Signature Myths: #6
We’re counting down the Top 10 Worst Email Signature Myths.
Email Signature Myth #6:
“A logo is enough for branding.”
Every marketer worth their salt will tell you:
Branding is not a logo.
It’s how people experience your business—even through your email signature.
Yes, your logo matters.
But it’s only one piece of the trust puzzle.
If your signature is just a logo and contact info, you’re leaving out:
- Social proof (links to reviews or profiles)
- Actionable next steps (like a calendar or quote request)
- Visual consistency (fonts, spacing, layout hierarchy)
- The feel of your brand’s personality
A good logo with a bad layout still creates a bad impression.
A powerful signature connects the dots and subtly reinforces that you are:
1. Trustworthy
2. Easy to work with
3. Professional and current
Want help creating a signature that actually supports your brand for a strong and trusted impression?
Brand My Email™ is here to help make Promotional Email Signatures™ easy. Our concierge service makes everything simple—design, installation guidance, updates, even changes as your team grows. No tech headaches. No wasted time. No muss, no fuss.
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Your brand deserves to represent you properly in every communication.
We’re here to help.
Because your success is our success.