#1 Email Mistake

You quoted them. You followed up. You even left a voicemail. But you never got a reply.

Here’s a secret: sometimes it’s not your offer. It’s your email.

A weak subject line, no photo, bland closing—these tiny things do shape perception. Especially in a world where your prospects get 100+ emails a day.

So let’s tighten it up.
This week, try these four things:

1. Use action verb in your subject line
   Instead of “Quote Follow-Up,” try “Let’s Get Your Coverage Finalized” or “Quick Update on Your Policy Options.”
   Why? Action verbs increase open rates by creating urgency and clarity.
   
2. Personalize with their name
   “Sam, here’s what we can do next” performs better than generic lines.
   Why? It signals the message is for them, not a mass email.
   
3. End with a friendly, human sign-off
   Drop the formalities and try “Talk soon,” or “Here if you need anything,” followed by your name and photo.
   Why? Friendly closings feel more approachable—and drive more replies.
   
4. Use a signature that communicates trust
   Make sure your email signature includes an up-to-date photo, your direct contact info, and helpful links.
   Why? A clear, pollished signature helps you look legit—and when it’s easy for someone to find your info, it’s easier for them to respond.

Got a question about your own emails?
Just reply—I read everything, and maybe your question will inspire our next article.

We’re here to help. After all, your success is our success.