Avoid the Purge!

We’ve all been there—our inbox overflowing with marketing emails we never signed up for (or at least don’t remember signing up for). Most of the time, we simply hit delete as we go though, but every now and then, when the sheer bulk of them feels overwhelming, we go on an UNSUBSCRIBE purge.

For businesses, this means not just losing a potential sale, but also losing future opportunities altogether.

We know. It’s an ongoing concern for us, too!

But there are things we can do to help keep our emails out of the unsubscribe pile.

• Deliver Value: Every email should offer something useful—whether it’s insights, updates, or exclusive offers.
• Optimize Your Subject Lines: Use AI to craft subject lines that spark curiosity and encourage opens. For example, ask your AI: “I’m creating an email about [topic]. Based on current online trends, what are 10 options for subject lines that could encourage improved open rates?” If you have any questions or would like our help, give us a call!
• Stay On Your Agency’s Brand: Consistency builds trust. A professional, Brand My Email’s Promotional Email Signature™ keeps your brand recognizable and trusted.
• Maintain a Cadence: Regular but non-intrusive communication keeps your brand relevant without overwhelming your audience. How do you ensure your cadence is right? Keep an eye on your open rates and your unsubscribe rates when you adjust your frequency of communication.

Want help making your emails unforgettable? Schedule a demo with us today!

We’ll keep sending you tips to help, because your success is our success!