Email Smarter, Not Harder. AI Tips You Can Use!

In a crowded inbox, standing out is everything!

AI is revolutionizing how insurance agents craft personalized, compelling email communications—and to help our clients get the most out of their email campaigns, Brand My Email is here to share expert tips on harnessing AI right now to get superior results!
There are many AI tools available. We’ll link some that we like in our tips below.

How AI Can Elevate Your Agency’s Email Communications:

• Streamline Your Messaging: AI can help you draft compelling content faster. Combine it with your own unique insights, and you’ll ensure it resonates with your clients. We feed ChatGPT with the key points we want people to consider and let it do the initial draft. Then, we review and revise to make sure each point is compelling and helpful.
• Maintain Brand Consistency: When you provide your AI with your brand guidelines, you can use it to review every message to ensure it stays on-brand—swiftly and efficiently. We have our brand standards in a pdf, which we upload to ChatGPT so that they can match our style of communication.
• Spot Trends, Stay Relevant: AI is great at identifying trending topics, giving you fresh ideas to keep your communications relevant. Tell ChatGPT who your target audience is –use as many demo- and psychographics as you can – and what your field of industry is, then ask it what 10 key topics relevant to your industry are trending with your target audience.
• Plan with Precision: AI-generated content calendars help you maintain a consistent, planned cadence of client engagement. We tell ChatGPT how frequently we think our team can manage to do updates, then we ask—based on our target audience’s current online preferences—to create a calendar we should match with to keep people engaged.
• Create Compelling Images: If you don’t have access to stock imagery, AI can help. There are many services you can use, most of which do have a cost (Adobe Firefly, RenderNet, Dall-E 3, ChatGPT) but there are also some that are free to use (Night Café, Picsart, Canva). Note: it takes some practice to learn how to create prompts that generate the type of image you’re imagining, so start interacting with them regularly so that you’ll get better results quickly when you need them.

Why it matters: Your clients expect timely, relevant communication. AI speeds up your workflow, but it’s your expertise that makes every message meaningful. By mastering AI tools, you’ll deliver emails that stand out—while saving valuable time.

Bonus Tip: Leverage AI to optimize your email subject lines for higher open rates—and let Brand My Email ensure your promotional signature makes a lasting impression.


Ready for a refresh? Schedule a review! Our options help ensure your emails reflect any updates to staff, location, or branding. Reply with two times that work for you, and I’ll send a calendar invite!

We hope you found these tips helpful. Remember, your success is our success!