Top 10 Email Signature Myths: #2

We’re at the penultimate in our countdown of the 10 Worst Email Signature Myths.

Email Signature Myth #2
“It’s just a signature. Nobody cares.”

Let’s bust this once and for all.

If it were just a signature, it wouldn’t.
• Drive traffic to websites.
• Get bookings from embedded calendar links.
• Promote your business and build preference.
• Earn replies like “Loved your signature—can I borrow that idea?”

But it does. Every day. For our clients.

You wouldn’t go to a meeting in sweatpants.
So why show up in someone’s inbox with a signature that says, “I didn’t think this mattered.”

Here’s what a great signature really does:
• It creates credibility instantly.
• It directs attention where you want it.
• It feels intentional, aligned, and on brand.
• It’s one of the few pieces of your branding that gets seen daily.

It’s not just a signature.
It’s a trust builder. A brand tool. A marketing asset.

And the best part?
You don’t have to lift a finger—we handle every piece for you.

Turn YOUR signature into something people notice (and click).
Brand My Email can review your current signature, show you where it’s falling short, and rebuild it to work harder for your brand. We do all the heavy lifting. You just send us your info.

If you’re not sure your signature needs help, just take our 2-minute Signature Review Quiz.

Brand My Email‘s Promotional Email Signatures™ make every message you send and integral part of your branding strategy..

We’re here to help you grow every single day.
Because your success is our success.