7 Common Email Signature Mistakes

Your email sitnature might seem like a small detail—but in branding, small things build big trust.

Here are 7 of the most common signature slip-ups (and how to sidestep them):

1. Inconsistent Signatures Across Your Team
   A patchwork of different fonts, layouts, or logos weakens your brand presence.
2. Broken or Outdated Links
   Nothing shatters trust faster than clicking a link that doesn’t work.
3. Missing Key Links
   If someone wants to learn more, make it easy. Include clear links to your website, services, or latest offers.
4. Images That Don’t Load Properly
   Not every browser handles images the same way. Make sure your graphics are embedded correctly and visible across platforms.
5. Overcrowded Designs
   Too many fonts, colors, or images = visual overload. Keep it clean, clear, and brand-aligned.
6. Neglecting Mobile Optimization
   Over half of emails are read on phones. Your signature should look polished on desktop and mobile.
7. No Clear Call-to-Action (CTA)
   What do you want your reader to do next? Visit your site? Schedule a meeting? Make it obvious—and easy.
   
   
   
   At Brand My Email, we specialize in creating Promotional Email Signatures™ that help you sidestep these pitfalls—so your emails work for your brand, not against it.
   
   Every email is a brand opportunity. Let’s make yours unforgettable.